A generation of young people is growing up with the logos of fast-food companies "branded" on their brains. Scientists say scans of children show the pleasure and appetite centres of their brains ...

New research by an international team of academics has found that descriptive logos can more strongly increase consumers' willingness to buy and can boost net sales compared with non-descriptive logos ...

A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...

From the ancient Egyptian astronomer Hypatia to modern-day astrophysicist Stephen Hawking, physicists throughout history are getting the artist's treatment in a new set of illustrations honoring the ...

Artificial intelligence has until now only been considered as a tool able to augment human creativity. However, as the cutting-edge tech continues its inexorable rise, experts now recognise machine ...

New research by an international team of academics has found that descriptive logos can more strongly increase consumers' willingness to buy and can boost net sales compared with non-descriptive logos ...