New NATPE and CEA Research finds show producers and creators see second screen becoming permanent part of viewing experience. The National Association of Television Program Executives (NATPE||Content ...
Is the average consumer’s attention span getting shorter each day, or is it just becoming more scattered? According to Go-Globe, 70% of adults use a second screen while watching TV, with smartphones ...
The rapid adoption of second digital video screens continues apace. In just the last 12 months, Nielsen says smartphone penetration has risen 34%, with tablets increasing 400%, and Internet-connected ...
Most marketers see the “second screen” (the smartphone or tablet catching your eye as you watch television) as a valuable second opportunity for engaging viewers, rather than a distraction from their ...
There is no doubt that television has seen disruption over the last few years. Second screen viewing is growing, and traditional cable and network TV are getting squeezed by paid streaming services.
The days of slumping passively in front of the goggle box whilst flickering rays of EastEnders wash over you seem to be at end, according to Deloitte’s new television report. This charts the continued ...
The app provides stats about each rider, including their heart rate, speed and lean angle The eSkootr Championship is working with BAFTA-winning immersive games studio PRELOADED to produce a gamified ...
LAS VEGAS, NV--(Marketwired - Jan 9, 2014) - TiVo Inc. (NASDAQ: TIVO) and TiVo Research and Analytics Inc. (TRA), a wholly owned subsidiary of TiVo Inc., have announced the results of several recent ...
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Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Channel 4 will next month become the first free-to-air UK broadcaster to try to capitalise on the rise of ...
They view the second screen largely as a tool to drive viewers back to first screen content. This view parallels the findings of Part One of the research study, which found that 63 percent of ...
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