Schemes are increasingly turning to segmentation as they explore strategies for communication and investment across different sections of their membership, but legal experts warned of the importance ...

Market segmentation refers to the practice of categorizing your target audience into different groups, or subsets, based on shared characteristics. These characteristics can be variables such as age, ...

London and Quadrant Housing Trust has segmented its defined contribution scheme membership in an innovative review of whether its investment strategy and communication will create good member outcomes ...

As email marketers, we are regularly exhorted to make our communications more relevant. Avoid spray-and-pray, we’re told, and watch response rates rise. However, most companies don’t know how to send ...

Segmentation is a critical lever that direct marketers can pull to drive better results from their programs. When performed properly, marketers can use segmentation to customize their offer, creative, ...

Some customer segmentation approaches last, many don't. Some drive entire organizational structures, marketing strategy, and financial success, while others are barely actionable. What is the secret ...

Many marketers have realized that today's Boomer consumers are still worthy of their attention, so now they are scrambling to find the best segmentation scheme. That's because they want to determine ...