The concept of shopping has seen significant evolution over the years. Before the invention of e-Commerce, a massive part of shopping was about location, location, location. However, e-commerce has ...

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology. Shoppable content is editorial containing rich, ...

Studio.co.uk has teamed up with TV shopping channel Ideal World TV to enable it to launch live shoppable content across its social platforms. Ideal World TV will provide studio space for Studio.co.uk ...

To perform well, your ecommerce site needs an immersive and personalized customer experience. You need great design, content that influences and informs, and an easy path to purchase. These days it’s ...

QVC has announced a partnership with social commerce specialist Curalate to utilise its technology and create content for its social media channels. The TV shopping channel said the partnership “adds ...

With consumers now watching 100 million hours of video on Facebook and 10 billion videos on Snapchat every day, it has never been more important for retailers to crack watchable and engaging video ...

This article is part of a series of articles from the WARC Guide to shoppable media. Read more. This article is also part of a series of articles from the WARC Guide to customer journeys in an ...

The steady convergence of commerce and storytelling is driving the creation of a new advertising opportunity, writes Alex Brownsell. Marketers have been redeploying ad budgets to reach consumers at ...

From hot-spotted product galleries to 360° virtual showrooms, Les Seifer, VP head of creative, and Nick Woodford, global content and engagement manager at Unruly/Tremor Video, explore the innovative ...

Wickes has launched a shoppable video player which allows customers to add products directly to their basket, while learning how to complete a variety of DIY tasks. There are more than 130 videos ...