Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. The rise of short-form videos, first popularised by TikTok and then ...

Forty years after killing the radio star, video continues to dominate media and drive conversations in 2024. And, most importantly, video allows brands to connect with audiences directly and engage in ...

In recent years, the digital advertising landscape has shifted with the rise of short-form video formats like TikTok, Instagram Reels and YouTube Shorts. These formats have captivated audiences with ...

Fragmented media consumption and rising advertising costs are making it harder for brands to reach and connect with audiences. Increasingly, advertisers are leveraging the power of short-form video to ...

The power of short-form video content cannot be ignored. Platforms like TikTok, Instagram Reels and YouTube Shorts continue to revolutionize how brands connect with their audiences. These platforms ...

Short-form video content has taken the marketing world by storm in recent years, quickly establishing itself as one of the most effective ways to engage audiences. Platforms like TikTok, Instagram ...

Over 60 per cent of the global online population now watches ‘swiping’ short-form video content on platforms such as TikTok, YouTube Shorts and Instagram Reels every day, according to research from ...

Do you know who your content is for and where they are? What platforms are they using? What are their interests and what are they talking about? Understanding your audience is key to making content ...