B2B brands focus too much on product and function. Colin Gray, Managing Partner Strategy & B2B at McCann Central, explains why it’s more effective to consider what signals are conveyed instead. Much ...

Performing a dramatic act of religious devotion, creating an art exhibit, or releasing a new product are all examples of public acts that signal quality and contribute to building a reputation.

A NEW phrase has slowly been creeping its way into everyday lexicon and newspaper articles without many people realising it – virtue signalling. The term refers to making a statement or performing an ...

Several proponents of costly signalling theory (CST) have noted its potential for understanding prehistoric art. We use the Late Upper Palaeolithic art of Lascaux Cave (Dordogne, France) as a test ...