This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

I must confess, I’ve always been called an old man. Even in my early 20s, I was referred to as “Old Man Hodgkins” or the guy with dad strength. I never actually felt that way until I recently found ...

To assess our progress towards the ambitions outlined in the vision 2020-2027, we have put in place a set of key performance indicators and targets that span the pillars of the vision. These key ...

A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company, department or individual is achieving key business objectives. KPIs are tracked to evaluate success ...

Has any other acronym done as much damage to marketing effectiveness as ‘KPI’? The KPI is coveted everywhere as a thing of gargantuan significance, but as with all pieces of jargon, it gets massively ...

Looking at the milk tank ticket has always been the dairy farmer’s reliable key performance indicator (KPI). But tank-watching is not the best way to make business decisions, given that the amount of ...