Information derived from non-commercial sources is sometimes more powerful than that from impersonal media sources in persuading consumers. A McKinsey & Company study found that 67% of sales of ...
This is taught jointly with Dr Gordon Sammut, Lecturer at University of Malta, and Visiting Fellow to the Department of Social Psychology. This course is available on the MSc in Health, Community and ...
Rennie Naidoo is a member of the AIS (Association for Information Systems), SAICSIT(the South African Institute for Computer Scientists and Information Technologists), and ISACA (Information Systems ...
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