According to the Software Publishers Association, 48 per cent of software sales are made not by lavish TV advertising campaigns, but by the image conveyed to the customer in the store. And more ...

Software packaging isn't exactly the epitome of great design. When it comes to software nostalgists, however, the big cardboard boxes that surrounded the discs and instruction booklets of years' past ...

Consumers do make snap judgements based on what they’re looking at. They look at a product, and its packaging says something to them. Packaging is eye-catching and inviting, and it’s critical for ...

Global food product manufacturer Mars Inc. is partnering with Pittsburgh-based engineering software company Ansys in which Mars will adopt simulation software that could “reimagine” its packaging ...

Effective packaging design tells you something about the product - for instance a simple dark blue and gold design can suggest a luxury item. When searching for something new it is often the packaging ...

Packaging design needs to consider the audience, where it is going to be displayed and sold, and what materials are going to be used. Communicating with consumers through packaging is important. The ...