Few marketing tchotchkes have done as well as the Staples Easy Button: Sales of the $6.99 gadget passed the one million mark ten years ago. The iconic red button even shared the stage with President ...

Struggling to think of ways to celebrate a 20th birthday or anniversary? For Staples, "that was easy." Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The ...

FRAMINGHAM, Mass.–(BUSINESS WIRE)–In celebration of the Easy Button’s 20th anniversary, Staples is bringing back the beloved icon — a move that transcends nostalgia. First introduced in 2005, the Easy ...

Staples: Easy Button Staples’ Super Bowl XXXIX commercial via Interpublic Group of Companies' McCann-Erickson New York shows how a fanciful "easy" button might simplify diaper changing, bronco busting ...

Staples' "Easy Button" – a gizmo announcing "That was easy" whenever it is pressed – has become an iconic part of American office life since its launch more than a decade ago. And by giving this ...

Staples is "prioritizing innovation as a key catalyst to further differentiate Staples from the competition," according to CEO Shira Goodman. The company began alpha testing of its Easy System during ...

Staples Inc. (NASDAQ: SPLS) is going to try to turn its ship around all on its own. The company has announced a formal strategic plan to accelerate growth and to better serve the needs of its ...