Storytelling is the watchword in content marketing. To communicate with humans on an emotional level, you should tell stories using the same techniques that we all grew up with. Data storytelling is ...

Whenever you read about genius branding or brand storytelling, you always hear about titans like Apple and Nike. While these brands are certainly talented, it can be a little disheartening to compare ...

So many brands in India have already mastered the art of video storytelling in longer-forms. Read on to learn how you can do it too. Six YouTube videos uploaded by three brands in India over the past ...

Mike Joubert, founder of the Billybo group - not to be confused with Australian surf apparel brand Billabong - spoke on the first day of CEM Africa about the link between the core emotional connection ...

Remember the last time you were stuck in a business presentation with endless bullets, heavy data, and text-filled slides? Last week? Yesterday? Right now? Business meetings are notoriously boring, ...

A recent story in The Wall Street Journal highlighted something people in schools and workplaces have long noticed: companies are no longer focused solely on employees who can analyze data or manage ...

Data is everywhere today. From the apps we use to browse social media to the online shopping purchases we make, our digital footsteps create massive amounts of data. Companies large and small ...

In a recent book published by International Society for Technology in Education, Digital Storytelling: Guide for Educators, author and education technology consultant Midge Frazel shines a light on ...

Visual storytelling meets quality journalism. Using Google AMP Stories technology, this innovative platform covers a wide range of topics, allowing you to consume content in a whole new way. Discover ...