Storytelling is the watchword in content marketing. To communicate with humans on an emotional level, you should tell stories using the same techniques that we all grew up with. Data storytelling is ...

Good relationship marketing is all about communication, and the best way to communicate is to tell a good story. For instance, a famous experiment by Significant Objects found that good storytelling ...

Whenever you read about genius branding or brand storytelling, you always hear about titans like Apple and Nike. While these brands are certainly talented, it can be a little disheartening to compare ...

Data storytelling empowers brands to go beyond placing relevant offers in front of consumers to making them feel truly seen and valued and not sold to. All brands know the power of data in delivering ...

I’ve always been fascinated by companies that form deep, lasting bonds with their customers. What sets them apart? After years of studying successful brands and working with growing businesses, I’ve ...

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