Magnite, the independent sell-side advertising company, has unveiled the results of its latest study, Why Streaming TV Is a Must-Buy, which highlights how UK audiences engage with streaming TV and the ...

A study from Magnite, titled Streams and Screens: the Philippines, explores how Filipinos are engaging with ad-supported streaming content. The study uncovers that streaming viewership is widespread ...

The platform commissioned a Luminate study to demonstrate that it drives music discovery and engagement By Elias Leight TikTok released the findings of a new study on Tuesday (Nov. 21) touting its ...

PORTSMOUTH, N.H.—New streaming bundles launched over the past year by both distributors and streamers are generating strong consumer interest in 2025, according to a new survey from Hub Entertainment ...

Streaming is becoming increasingly popular, but users are switching more frequently. Photo: Peter Dazeley; Getty Images The era when a streaming subscription would last for years seems to be over.

Nearly half of all streaming users in Germany now subscribe via bundles combining several services or including TV options – and this model is proving to be a powerful loyalty driver. According to a ...

Still can't wrap your head around people wanting to watch others play video games on the internet? Here's another one that might bend your brain a bit: people are watching other people study on the ...

NEW YORK—Kantar has released a new study showing the U.S. streaming market has hit a saturation point, with the household penetration rate stagnating and at near universal levels. Streaming services ...

This guest post is by: George Kamiya, digital/energy analyst at the International Energy Agency in Paris. The use of streaming video is growing exponentially around the world. These services are ...