Software as a Service (SaaS) has caused a great deal of hullabaloo in the past years which has led to some innovative businesses, but also some stiff competition with the marketing technology ...

A successful referral program isn’t just about using your existing customers to gain new leads. With 74% of consumers identifying word-of-mouth as a key influencer in purchasing decisions and 92% of ...

This story was originally published on Banking Dive. To receive daily news and insights, subscribe to our free daily Banking Dive newsletter. A customer referral program Ally Bank launched last year ...

First, sit down and clearly outline your goals for your referral program. What does success look like for you? Do you want a clear change in sales after a year, two years or five years? Will you ...

When employees recommend someone from their own network, they’re often vouching for more than just skills—they’re bringing in people who they believe align with your organization’s culture and values.