The world of loyalty programs is complex. That’s true for both brand and consumer perspectives. On the brand side, loyalty programs are booming. According to our report State of Brand Loyalty in the ...

Customer data has become the essential component of loyalty programs, evolving from simple transactions to sophisticated, personalized experiences powered by artificial intelligence and data analytics ...

A growing number of brands are using AI to improve customer experience with loyalty programs and streamlined operations. These brands are using the technology to offer more personalized experiences ...

With new brands entering the market every day, customer loyalty has never been more important – here’s where things could be headed. With thousands of e-commerce businesses appearing by the day, ...

In today’s marketplace, consumers hold all the cards. They have endless choices, and businesses are constantly competing for their attention amidst overwhelming clutter. The key to standing out?

As technology evolves and consumer behaviors shift, understanding what makes customers tick—and what kind of loyalty program will resonate—is at the top of business’ agenda for 2025. Today’s top ...

The smartphone has become the center of digital life. Every journey, from shopping to issue troubleshooting to entertainment, increasingly begins and ends on our mobile devices. For brands, this shift ...

Traditional loyalty programs were designed to lock customers in. But as the saying goes, when you love someone, set them free. Modern loyalty programs are embracing this philosophy. Brand alliances, ...

New strategic alliance enables marketers to activate mobile-first customer loyalty programs Today Merkle, dentsu's leading customer experience transformation consultancy, announces a new agreement ...