I have just registered for conference, and that got me thinking about our 2015 Manifesto. When he first became leader of the Liberal Democrats Nick Clegg defined our target audience as being ‘alarm ...

Have you ever seen an ad that was just a little too specific? Maybe the advertisement targeted women with longer-lasting lipstick or men who need multi-blade razors. Perhaps the ad singled out an ...

Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led ...

The typical Target shopper visits every two to three weeks — about 23 trips per year — and buys 7 products for a total cost of about $49 per trip.

Current media buying is still primarily based on demographics. Because certain television programs are better than others at reaching a brand's marketing target, yet are priced similarly, there is an ...