An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your ...

Marketing budgets continue to be squeezed. Media and markets are fragmenting. The ability to identify key customers and prospects is no longer a 'nice-to-have' but a necessity. How is this achieved?

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Direct marketing’s methodical, performance-dominated approach to targeting and segmentation left a commanding legacy. While they may no longer identify as ‘direct’ marketers, many practitioners ...

The tactification of marketing has many implications but one of the most annoying is that we appear to be increasingly obsessed with the communication part of our discipline at the expense of meatier ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. From the iOS privacy changes ...

This helps businesses develop and market products more effectively, targeting the right customers to meet their needs and boost sales. Market segmentation is the process of splitting a business’ ...

Six in 10 UK marketers (61%) believe consumer segmentation – the categorisation of customers based on shared traits – is an outdated method of marketing, with 63% considering it totally unfit for ...

In the last 20 years, digital has uprooted just about every part of marketing, with perhaps one exception: the idea of the target market. As our understanding of consumer behavior and data science ...