An effective market segmentation strategy is vital to improving the effectiveness across the board for all your marketing strategies. Marketing segmentation should always be first in line. Who is your ...

Marketing budgets continue to be squeezed. Media and markets are fragmenting. The ability to identify key customers and prospects is no longer a 'nice-to-have' but a necessity. How is this achieved?

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Mobile marketers sit on a goldmine of first-party data, but few fully leverage it. This article outlines six segmentation tips to help you re-engage lapsed users, convert high-intent ones, and ...

The tactification of marketing has many implications but one of the most annoying is that we appear to be increasingly obsessed with the communication part of our discipline at the expense of meatier ...

Market segmentation has been acknowledged as the ?oldest marketing trick in the book?. But what exactly is it” Here’s our no-nonsense guide to market segmentation for SMEs. In order for a business to ...

Mark Ritson debates Byron Sharp on mass marketing versus targeting at the Festival of Marketing 2017 The ads for this year’s Festival of Marketing have sparked happy memories of last year’s event. The ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. From the iOS privacy changes ...

Driving a segmentation into media requires both art and science. Data-driven planning and addressable media are changing the face of targeting, but a lot of media consumption remains "non-personally ...