A group of researchers has gathered the first direct evidence that fetuses react in different ways to various tastes and smells. The study is published in Psychological Science. Adult humans can ...

Marks & Spencer’s CEO has reacted to Asda ‘taste matching’ the retailer’s products, slamming “marketing gimmicks” and calling it “strange” to use a rival’s brand in advertising. Stuart Machin’s ...

Researchers at the University of Colorado (CU) Anschutz Medical Campus have discovered that women suffering from anorexia nervosa and those who are obese respond differently to taste, a finding that ...

As I sit at my desk writing this article, Spotify picks the next track on my algorithmically generated “daylist”. Today’s selection has the slightly strange – and yet very specific – title “lo-fi anti ...

Tech3 KTM team manager Nicolas Goyon voiced his frustration after Maverick Vinales was stripped of a remarkable runner-up finish in Sunday’s Qatar MotoGP by a post-race tyre pressure penalty. Vinales ...