These were the conclusions of a survey detailing the thoughts of 129 media agency staff focusing on three regions (APAC, EMEA, and North America) conducted in April and May of this year by ...

What do we mean by the retail media tech stack? The technology powering a retail media network can make or break advertiser outcomes, yet it remains largely hidden from view during the buying process.

In an industry where 89% of brands say a retailer’s technology stack influences their advertising spending decisions, retail media networks are inexplicably playing hide-and-seek with their ...