08:13, Fri, Jun 12, 2015 Updated: 09:33, Fri, Jun 12, 2015 First there was the thigh-gap, then there was the boobs-holding-a-bottle challenge and now there's a new internet sensation sweeping the web.

ST. LOUIS PARK, Minn. - It has gone viral on the Chinese version of Twitter, Weibo. Now the belly button challenge is making its way to the United States. Heather Gallivan, Clinical Director of the ...

There’s a new craze online – and this one is pretty nasty. Women are are posting selfies of themselves completing something called the ‘belly button challenge’. The idea is that you try to touch your ...

Finally, a social media craze that won't risk your life or end in a trip to A&E Get daily headlines and breaking news alerts for FREE by signing up to our newsletter We have more newsletters Get daily ...

Just when you thought body image pressure couldn't get any worse, now there's a new trend set to make women feel bad about themselves. Hot on the heels of thigh gap and the #HoldACokeWithYourBoobs ...

A review into the Golden Button Challenge has been undertaken after three horses died at the cross-country race near Tewkesbury, Glos, earlier this month (14 February). One horse broke its back and ...

If you're looking for a real buzz away from the traditional hunting field, how about giving one of these hunt rides a go? Britain’s youngest racehorse trainer’s nerves are tested to the edge as he ...

Having previously rejected the button – which will act as an opposite function to the ‘like’ button’ – due to fears of Facebook turning into too much of a voting-based system, Zuckerberg has admitted ...

But the week before that, it was the iPhone 6 knees phenomenon, in which women showed that their knees, when pushed together, were no wider than an iPhone 6. Before that, it was the A4 waist challenge ...

Unlike most of the social media challenges that emerge, this is one that you can actually try at home without risking your life. A new internet craze has emerged and all it involves is touching your ...

Unlike most of the social media challenges that emerge, this is one that you can actually try at home without risking your life. A new internet craze has emerged and all it involves is touching your ...