Coming up with loyalty rewards for your VIP program is such an exciting time in a company’s life. All the brainstorming, all the crazy ideas! It really makes your team’s creativity flow, don’t you ...

Top-ranked U.S. loyalty programs for 2025 stand out for easier redemptions, ample award seats, and practical perks that can ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Loyalty programs have evolved far beyond their humble ...

Turning his back on his erstwhile efforts, Reichheld has discovered a simple, practical, easy-to-collect, foolproof test for loyalty: ‘Would you recommend X?’ Whatever happened to loyalty? It’s a sign ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For years, loyalty programs promised sustained customer ...

The generation that switches brands the fastest is also driving demand for loyalty programs. This counter-intuitive trend caught my attention recently, especially as companies like Starbucks and Delta ...

The world of loyalty programs is complex. That’s true for both brand and consumer perspectives. On the brand side, loyalty programs are booming. According to our report State of Brand Loyalty in the ...

After more than 15 years in the points and miles game, travel is no doubt my favorite sport. In fact, I wrote this on a plane from Philadelphia to Los Angeles. So when people like to reminisce about ...