A Unilever ad for its Regenerate toothpaste brand has been banned by the Advertising Standards Authority (ASA) for promoting misleading clinical trial information. A poster for the toothpaste stated ...

Much like Succession, padded hair bands and spin studios that feel like clubs, natural toothpaste is having a moment. Given the culture's dalliance with all things organic, 'clean' and ...

Toothpaste: it whitens, brightens, deodorizes, removes stains, and restores and protects enamel. But toothpaste’s cleaning capabilities work wonders on many things besides our teeth. The same ...

SLS-free toothpaste has become increasingly common on our supermarket shelves; but what is it, and should you be using it? SLS-free Toothpaste is free from a chemical called Sodium Lauryl Sulfate (SLS ...

Dr Sherif Elsharkawy believes the technology could be available within two years Toothpaste made from your own hair could help repair and protect damaged teeth, researchers say. Scientists from King's ...

If we want a brighter, whiter smile, a good-quality whitening toothpaste can help. Generally considered a gentler alternative to professional whitening treatments and using a good at-home whitening ...

More and more of us are in search of whiter teeth. Along with a straighter smile, it’s one of the main things we look for when it comes to dental care. However, doing it at home, even with the aid of ...

Toothpaste made with hair could repair damaged teeth and stop the early stages of decay, a new study has found. Scientists at King's College London discovered keratin, a protein found in hair, skin ...

From optical brightening to charcoal cleaning, we look at how whitening toothpastes claim to work, and get the experts to weigh in Toothpaste aisles are packed full of weird and wonderful products ...

Hands up, who here has whacked a bit of toothpaste on spots in the past? While we know we probably shouldn't smear our skin in stuff that's designed to remove plaque and bacteria from our enamel, if ...

Toothpaste brands are constantly bringing out new formulas that make big promises for our dental hygiene, and you might have noticed increasingly high price tags too, with some toothpastes costing up ...