Tracking matches the unique identifier to the correct person in a referral tracking system like Google analytics then gets links them to the referred person. Once the person who was invited makes a ...

IP and M&A partners explain how they keep tabs on referrals and why reciprocity is important for generating new business Senior leaders at law firms often describe referrals as critically important ...

The changes affected Apple’s Safari browser across devices. The resolution comes following months of unrest from the affiliate, or performance, marketing sector over the loss of of some affiliate ...

In May, it emerged that hundreds of patients with suspected cancer referred by GPs to Imperial College Healthcare NHS Trust may not have been seen within two weeks because of ‘data-collection’ issues.

Companies doing business across jurisdictional borders increasingly rely on lawyer-to-lawyer referrals, and referral business represents a significant percentage of annual revenue for law firms in ...

When a business wants to generate high-quality leads, one of the strategies that it turns to is referral marketing. And it’s not hard to see why. Referral marketing is known for having four times ...

There are several reasons to track referrals. It helps you identify who needs to be rewarded and when. More importantly, having a referral tracking system allows you to make smarter choices that can ...