In this article we are going to look at the targeting options available with Google TrueView video ads compared to Facebooks video ads. You will see that there is some crossover – both allow you to ...
Google is disputing the accuracy of new research that indicates that Google has been violating its own standards for placing ads on third-party websites about 80% of the time. The research in question ...
Google is looking to push more Trueview ads to mobile devices, promoting to brands an update it claims will make its in-stream ads more “actionable” on smaller screens and connected TVs, as it marks ...
The Adalytics report, which created a sensation across the globe last week by claiming that approximately 80% of the video ads of many brands served through the “TrueView” system of YouTube amounts to ...
SMX Overtime is part of our speaker series from conference presenters who answer questions from SMX attendees on a variety of topics.
YouTube on Monday released a CPM-based pricing model for its skippable video format called TrueView for reach. Read the blog post. This pricing model optimizes not for viewability but for on-target ...
YouTube today is introducing a new way for advertisers to maximize reach from their shorter ads. The change arrives around two years after YouTube’s introduction of the six-second bumper, which the ...
More than a month after Adalytics’ report on Google’s TrueView inventory quality problem, the furor hasn’t abated. With Alphabet’s stock price soaring and buyers left with few alternatives, we’re not ...
Let’s say your competitor has invested a tidy sum creating an awesome YouTube video about its sizzling hot, number-one best-selling product. The video gets tons of views. Good on the competitor. You, ...
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