You must have known some marketing campaigns that fell off due to a lack of connection with the target audience. Also, maybe they weren't clear about or didn't know their ideal customers.

Understanding why it is important to identify a target audience for your press release is crucial for the success of your communication efforts. Tailoring your message to a specific audience not only ...

Simon Joyce, director of Anchor Vans, explains ways to engage with your target audience and get the results you want. Being prolific in your marketing and sales activities is not the same as ...

Almost half of online campaigns don’t reach their target audience, showing the struggle many brands face to target effectively through digital, according to new research. The study conducted by ...

Advertisements often use positive appeals to please consumers. One exception is an emerging device that uses negative messages to target audiences, which the current authors refer to as ...

Bots now play a larger role in global internet activity, outpacing real traffic in many online spaces. Thanks to AI tools, they’re also harder to detect. For marketers and digital media buyers, do you ...

Although a female reader may buy GQ, the content will be created with the male audience in mind. Press and media packs are produced by major magazine publishers TV programmes may target an audience ...