Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

Working closely with Google’s Android Sandbox team, AppsFlyer has also unveiled one of the first Attribution Reporting API dashboards within the Sandbox, providing marketers with privacy-compliant ...

Unity Software Inc. (NYSE:U), a leading platform for creating and operating interactive, real-time 3D content, has been making significant strides in its business strategy and product offerings. The ...