A couple of months ago, Google put together a case study about how Chinese developer Punchbox used AdMob's advertising platform. Focused on its Fishing Joy game - a franchise which is generating $1.6 ...

• To target business-to-business customers in a new way • To quickly test quality and quantity of business customers in a new channel Launched in 2005, Simply Business is the UK’s leading insurance ...

AdMob is an app that provides in-app ads solution for app developers. And now, Google has released the AdMob mobile app for Android devices on the Google Play Store. Android app developers, whose apps ...

Smartphones are now an everyday part of our lives. Naturally, with the growth of mobile users, there has been an increase in apps and app monetization tools. This makes identifying the right app with ...

Google’s policy update expands pharmaceutical advertising access in programmatic channels and shifts greater compliance risk ...

Further to AdMob's news about its enhanced cross-platform mobile advertising SDK, the company has also come up with some statistics about how developers are dealing with device fragmentation. It found ...

Google on Tuesday invited Windows Phone 7 application developers to start using its AdMob advertising platform. Google released a beta SDK that will let Windows Phone 7 developers integrate AdMob ads ...

AdMob is Google’s solution for mobile advertising through in-app ads. Google this week quietly released an AdMob for Android app — in early access — to keep track of stats while on the go. The client ...

With Apple blocking AdMob, Google’s recent acquisition, AdMob CEO Omar Hamoui feels it’s necessary to comment on their ticket of non-admission. Acknowledging that, “Apple proposed new developer terms ...

AdMob CEO Omar Hamoui isn't happy about the implication that he won't be able to serve ads on Apple's forthcoming iAd mobile ad network. (While yet to be officially confirmed by Apple, it's a fair ...