Celebrities, athletes, and influencers are all paid promotional ‘tools’ hawking brands’ products or services. However, one of the quickest rising tools is poised for a stellar year in 2023. UGC, or ...

India’s advertising and marketing sector is witnessing a silent revolution with user-generated content (UGC) emerging as a key factor influencing consumer buying. On e-commerce platforms like Flipkart ...

The role of user-generated content (UGC) is becoming more prominent as brands look for an authentic way of communicating with consumers, increasingly jaded by traditional pushy marketing. “Being able ...

User-generated content (UGC) is a key SEO tool that 25% of major brands benefit from, influencing search results and customer trust. UGC increases site visibility, boosts conversions and click-through ...

Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social media services. As my agency evolves, we’ve started to farm out more content ...

User generated content has become an essential part of BBC storytelling across the entire output. It plays a central role in most breaking news stories, but it is equally important in many other ...

User-generated content (UGC) refers to any content—reviews, photos, videos or social media posts—created by your customer base about your brand. Sharing these genuine user experiences can help build ...

In a world where consumers are constantly bombarded with marketing messages, trust has become the rarest currency. People don’t just want to hear what a brand says about itself; they want to hear what ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

In the quest to establish meaningful connections with customers, businesses are constantly on the lookout for innovative strategies. Among the numerous marketing tactics and tools, one stands out for ...

Jari Lähdevuori, Creative Director & Partner at Kurio explains why an old tactic is at the heart of new developments in social media. User-generated content (UGC) is taking social media marketing by ...