Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

The hurdles to ensuring effective market access for new drugs seem to creep ever higher as countries around the world implement stricter cost containment measures to control healthcare spending. The ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

In times of crisis, some of the worst parts of our human nature can surface—and raise prices sky-high in the hopes of capturing more revenue. These are all examples of situational pricing, the ...

Imagine you're the CIO of a large financial institution or a healthcare provider, tasked with selecting new mission-critical enterprise software. You're faced with a dilemma: one vendor offers an ...

In the race to stay competitive, many brands use a proven strategy: competitor-based pricing. By closely monitoring market rates and adjusting their own prices, either by matching them or providing ...

The changing landscape of drug pricing policy in the U.S. has implications for the global pace and direction of innovation. Drug policy changes are being influenced by perceptions of the value of ...

The Software-as-a-Service (SaaS) landscape is undergoing a seismic transformation. From Freshworks CEO Dennis Woodside to Snowflake CEO Sridhar Ramaswamy, tech leaders across the globe are championing ...

Value-based pricing has become something of a holy grail in the world of service businesses. The theory is seductive: Instead of charging by the hour or offering rigid packages, you price your ...