How do you stand out against overwhelming competition? You need an edge; a value proposition isn’t enough on its own. You need to make sure you’re out-competing the competition by keeping costs down ...

The pharmaceutical value chain model depicted in Figure 1 covers a full range of activities that are required to bring a product from conception to final consumer. The key players in the chain are ...

ACCORDING to a body of growing evidence, it is often said that value is always subjective in private life, but pretty darn objective in the commercial environment. Industry thought leaders will often ...