Consider the foundation on which your business lies. What are the underlying values? What is the mission, vision and purpose? These are often overlooked but are important when setting a strategy for ...

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. For those who have started – or want to start – a business, writing a mission ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Core company values are key to a company’s identity, but they’re not just ...

Do you want to know the weirdest thing employers want from veteran job seekers? A value proposition. They ask job seekers about it as if preparing a value proposition was like running around in clean ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have been spending a bit of time thinking about recruitment adverts recently, wondering how companies can ...

Ryan Haumschild, PharmD, MS, MBA, leads a conversation regarding value statements and their alignment with cost-effective care. Ryan Haumschild, PharmD, MS, MBA: As part of some of this innovative ...