While the last few weeks of the year are traditionally reserved for reflecting on the year that was, each December, Pantone—the self-described “the global authority on color”—looks to the next twelve ...

Color authority Pantone has selected Ultra Violet (18-3838) as its 2018 Color of the Year. Pantone officials say the dramatically provocative and thoughtful purple shade communicates originality, ...

Pantone unveiled its 2018 color of the year Thursday, and the choice strongly hinted at a call for activism and action. The company chose a deep shade of purple known as Pantone 18-3838, or "ultra ...

Since 1990, the Pantone Color Institute has nominated a Color of the Year, predicting a hue that designers and consumers will wear, use and buy for the following 12 months. Today, Pantone announced ...

For 2018, the verdict is in and the future is looking mighty purple -- Ultra Violet, to be exact. Pantone revealed its annual Color of the Year on Thursday (Dec. 7) with the royal and mysterious hue… ...

The color of the year for 2018 is a vivid purple, according to Pantone, which gives the title to a new hue every December. Specifically, "PANTONE 18-3838 Ultra Violet" is the chosen hue. ("Ultra ...

Purple or violet eyes are beautiful, enchanting and mystical. Elizabeth Taylor was famous for her violet eyes (which may have actually been blue, depending on the lighting and who you ask), and the ...

What we have here in 2017 is a heap of chaos and disruption. What do we need in 2018? The Pantone Color Institute thinks whatever that might be will come in the deep purple hue of "Ultra Violet," its ...