London’s O2 will become the first indoor arena in England to offer the “frictionless shopping experience”, as it introduces Amazon’s Just Walk Out technology this summer. The new store will allow fans ...

The O2 arena has opened its first self-serve bar featuring Amazon’s Just Walk Out technology. The store offers snacks, packaged soft and alcoholic drinks and, for the first time, beer is sold on ...

The O2 will be one of more than a dozen third-party locations in the UK to offer Amazon’s Just Walk Out technology by the end of this year. At Amazon, we obsess over customers and solving problems ...

Amazon is to roll out its Just Walk Out technology to a store at The O2 arena this summer, one of several third-party implementations of its checkout-free shopping tech planned in the UK this year.

This article is brought to you by our exclusive subscriber partnership with our sister title USA Today, and has been written by our American colleagues. It does not necessarily reflect the view of The ...

O2 has revived its iconic ‘Walk Ad’, this time starring pop star Dua Lipa. In partnership with VCCP London, the campaign has been launched to celebrate exclusive O2 Priority access for the pop star’s ...