How did Nirma washing powder fail: If you are someone who was born in 1980s or even 1990s, you must have heard about the brand Nirma. Once a household name in India, Nirma washing powder brand rose to ...

New Delhi: ‘Nirma Nirma, washing powder Nirma…Sabki Pasand Nirma…’ During the Doordarshan era of the 90s, this was one of the most captivating advertisements. However, over the years, the popularity ...

After recently rolling out a completely new avatar for its washing powder, Nirma has launched its latest brand communication, this time for its detergent soap variant Nirma Super. TapRoot India has ...

It has been close to thirty-two months since I started writing this newsletter and if my memory serves me right, I have never really written about the same company in two consecutive issues. And ...