Companies trying to get personal with their Web site visitors in hopes of increasing sales are wasting more money than they're earning, warns a new report. The Jupiter Research report, "Beyond the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Right time, right place, and right content has long been considered the ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More We know that delivering personalized web experiences is important. In one ...

Building loyalty is the clearest and most effective way to maximize customer lifetime value, and as marketers we seek every advantage we can find to increase that value. Customers want to know they ...

Social media already adds a personal layer to our online experience, but next-generation Web services are tapping the power of the cloud and massive data sets to bring us a new level of ...

This article was originally published in The Conversation. Read the original article. Wherever you go online, someone is trying to personalize your web experience. Your preferences are pre-empted, ...