Pixels are used by many brands to understand digital consumers, but marketers do not always understand what data is being collected and shared, WARC’s Maya Yegorova reports. Tracking pixels are vital ...

Two thirds of emails sent to personal accounts include a tracking pixel that reveals how the user responded to the message. Email client Hey analysed its traffic in collaboration with the BBC, and ...

Advertising on Facebook is meant to be like the democratization of online marketing, giving ordinary people the capability to market their own brand without needing big budget teams behind them.

Every time you open an email, someone may be watching, because hidden within it could lie a tracking pixel—one of the most potent marketing tools today. When you open an email, it quietly pings the ...

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INVISIBLE tracking pixels in standard emails many of us receive everyday have been blasted as a "grotesque invasion of privacy". Many large brands are known to use the trackers that blend into emails ...

The use of hidden ' spy pixels ' in standard emails is now ' endemic ', according to an investigation by email service Hey. Hey analysed its traffic at the BBC' s request and discovered that nearly ...

The use of "invisible" tracking tech in emails is now "endemic", according to a messaging service that analysed its traffic at the BBC's request. Hey's review indicated that two-thirds of emails sent ...

INVISIBLE tracking pixels in standard emails many of us receive everyday have been blasted as a “grotesque invasion of privacy”. Many large brands are known to use the trackers that blend into emails ...