Today’s digital advertising environment is crowded. Even more challenging is the complexity of digital ad networks, which can make it seem like you need a PhD just to get started. But once you dig ...

Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and real-time bidding rather than the manual nature of the previous method of ...

Over 39 million people in the UK listen to digital content, with over 18.1 million podcast listeners alone. With rapid growth the streaming platforms are building out their ad models which presents ...

Programmatic advertising is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to ...

Specific Media's UK Country Manager, Paul Oronoz, talked us through the ins and outs of the process that has taken the digital advertising world by storm, namely programmatic trading. We spoke to him ...

Brands are driving the shift to programmatic advertising by increasing spend and allocating greater portions of their media budgets to real-time, audience-based digital advertising. Emarketer ...

The Drum's weekly round-up of the digital advertising landscape takes a look at what agencies are really thinking about native advertising, and how they are planning for it; the motives behind Future ...

Mobile Marketing speaks with Adnami Commercial Director UK Steph Miller about the future of the ad tech industry, the boom in programmatic advertising and the importance of future-proofing advertising ...

In the past, businesses have often used methods of promoting products to the largest number of people in the hope of driving sales. Today, businesses have access to more customer data than ever before ...

In the first of a new Press Gazette series investigating the space where news and marketing meet, we take a look at the future of programmatic display advertising and examine whether it is working – ...

There was a time when inventory deals ended with a handshake that confirmed the deal was done, prices were agreed, and delivery would be assured. Then programmatic changed the game — replacing the ...

I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding. Be it the latest mobile technology or the newest social media platform or whatever, I ...