“We doubled our investment in programmatic in 2014 and our ambition is to do a similar amount in 2015,” says Daniel Michelson, innovation and capability lead at mobile network O2. “Last year, we ...

Earlier this week Goodway Group published a survey which tipped programmatic display ad prices to jump by as much as 20% over the next 12 months in a report entitled What’s Programmatic Costing You?

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In the first of a new Press Gazette series investigating the space where news and marketing meet, we take a look at the future of programmatic display advertising and examine whether it is working – ...

If you’ve ever used online advertising, you might have heard of people raving about programmatic advertising. And if up until now, you’ve been confused about how it is different from traditional ...

The report states that UK programmatic digital display ad spending will grow by 66.2% to reach £1.80bn this year, accounting for 59% of the UK display advertising market. By 2016, spending is ...

(MENAFN- EIN Presswire) EINPresswire/ -- According to a new report published by Allied Market Research, Programmatic Display Market Size, Share, Competitive Landscape and Trend Analysis Report, by ...

NEW CASTLE, Del., Feb. 14, 2024 /PRNewswire/ -- Allied Market Research published a report, titled, "Programmatic Display Market by Type (Online Display, Online Video Mobile Video, and Mobile Display) ...

While the pharmaceutical industry has historically lagged behind other industries in the overall shift to programmatic advertising, the pandemic accelerated this transformation to emerging channels ...

Specific Media's UK Country Manager, Paul Oronoz, talked us through the ins and outs of the process that has taken the digital advertising world by storm, namely programmatic trading. We spoke to him ...

I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding. Be it the latest mobile technology or the newest social media platform or whatever, I ...