The rapid success of influencer marketing has been amazing. But when this kind of success story occurs, it’s always good to look at advertising trends of the past to avoid past mistakes. One of the ...

RTB. DMP. DSP. SSP. It might seem like Greek at first, but programmatic marketing and its terminology aren’t all that complex. And this strategy can be one of the most efficient and profitable for ...

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Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Oli is a co-founder of Inside ...

Wylie, a keynote speaker at ‘Get with the Programmatic’ and a part of ’New Forms of Programmatic Buying’ panel, leads marketing for AppNexus across the rapidly growing EMEA and APAC regions. He is ...

CMO tenure may be rising as the economy improves, but as recent studies show, marketers remain under intense pressure to account for themselves and their profession. Our colleagues in the finance ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Alastair is a veteran of several ...

Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and real-time bidding rather than the manual nature of the previous method of ...

Today’s digital advertising environment is crowded. Even more challenging is the complexity of digital ad networks, which can make it seem like you need a PhD just to get started. But once you dig ...

Last week the IAB UK revealed that over half of all brands are buying mobile inventory using programmatic media buying technologies, but less than half (45 per cent) understand how the technology ...