Reputation now depends less on direct communication and more on how you’re interpreted by generative AI models.

Reputation.com’s Anthony Gaskell explains why keeping track of your online position – and that of your competition – is more important than ever in the feedback economy We operate in a consumer-driven ...

Forbes contributors publish independent expert analyses and insights. Lindsay Kohler is a behavioral scientist and future of work expert. In a time when trust in business is declining — Edelman ...

At its core, reputation management is the art of influencing and controlling how you’re perceived by the public and media. It’s the foundation of trust, a force for driving success and sustaining a ...