Interested in using online surveys to drive business growth? Meet the Net Promoter Score (NPS). Introduced in 2003, this simple survey question gauges overall customer satisfaction and loyalty based ...

Net Promoter Score (NPS) is a straightforward and effective method for businesses to identify promoters and detractors, providing a clear view of their performance from the customer’s perspective. NPS ...

How can businesses measure the success of their marketing efforts? How does their current and future performance benchmark against competitors? How can they work out, for example, the levels of ...

The Net Promoter Score (NPS) is widely used, generally as a word-of-mouth indicator or as a proxy for customer satisfaction. Thousands of businesses and brands use the metric (Colvin, 2020), aided by ...

If you are somehow unfamiliar with the Net Promoter Score, you have nonetheless been touched by it—guaranteed. That’s because you have received an email or a phone call asking the one simple question ...

Net promoter score (NPS) has emerged over the past two decades as a preeminent tool for tracking marketing performance of organizations, business units, and employees. Introduced by noted business ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Consider employee benefits to keep your employees feeling seen, heard, and most ...

Thank you for signing up! Did you know with a Digital Subscription to Lancashire Evening Post, you can get unlimited access to the website including our premium content, as well as benefiting from ...