City A.M.

What3words wants to replace your address with three simple words, but how do you market such a revolutionary idea?

Erase. Damp. Name. No, I’ve not gone mad due to the latest Brexit drama – these three words make up my exact location as I write this article. This information comes from What3words, a technology ...
The Sun

The bizarre three-word addresses that could replace regular street names in the UK – and are helping to save lives on isolated Scottish island

The unusual concept divides the entire world up into tiny grids, and gives each its own unique three-word label A UNIQUE new way of labelling home addresses could replace regular street names in some ...
BBC

Three-unique-words 'map' used to rescue mother and child

The system divides the world into 57 trillion nine-sq-m (97-sq-ft) areas and gives each a unique three-word address Three seemingly unconnected words have helped rescue a mother and daughter after a ...
The Independent

The three-word postcodes revolutionising mapping

At a time when British relevance in the world seems to be shrinking, it is good to know that the UK still excels at some things. “We’re the best-addressed country in the world,” says Giles Rhys Jones, ...
BBC

Three-unique-words 'map' used to rescue mother and child

Three seemingly unconnected words have helped rescue a mother and daughter after a car crash in remote rural Somerset. The "coordinates" - "weekend", "foggy" and "earphones" - allowed police to ...