Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

One of the best, most succinct rules for writing ad copy that works is to “sell the sizzle, not the steak.” The heart of any successful direct mail campaign is the sales piece. That’s where it all ...

September 2006 Is there a formula for success and can anyone recreate it? Yes, such a formula exists. It'll help you come up with a headline that won't just catch the readers' eyes, it'll make them ...

I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

In what follows, I’ve created a list of the 7 deadly ETA sins: things I know you’ve probably already done (or will do in the coming weeks) and, more importantly, how to avoid them entirely and write ...

It is rare to write a high street ad that is also a campaign for simple justice. In this case, it was for the introduction by Nationwide Building Society of a current account that paid interest on the ...