It’s the multimillion pound question that publishers and writers have been pondering for decades: what makes a bestseller? Attempting to write one could certainly pay off – the highest-paid author in ...

All you need is an algorithm to pen a hit pop song or write a bestseller Writing a hit song or forging a masterpiece has never been easier — all you need to do is crack the code, says Rosamund Urwin ...

INSEAD marketing professor Philip Parker has, by his estimation, authored over 1 million books. His name is on their covers, but he hasn’t actually written them all -- that chore falls to a machine.

Introduction: The Invisible Authors of Reality Imagine two people standing side by side, holding the same phone, opening the same app, at the same moment. Despite sharing the same world, they ...