WARC's Chiara Manco shares tips and tricks from the APG on how to craft a winning awards paper. What makes a winning case study? A solid, inspiring and effective campaign is a necessary starting point ...
Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...
With so many types of content to choose from, it can be difficult to determine the best options for engaging prospects and turning them into customers. However, one form of content that routinely ...
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