Anyone who's ever stared in desperation at a paint colour chart will know that telling shades apart is not always the easiest task. Due to our biological differences, some people seem to have no ...

Check your perception: How do you perceive things in life? Did you know your perception towards life can tell your qualities as a person? Your perception towards life reflects your current state of ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Wouldn’t it be great if you ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

The study says heartbeats set the pace for time perception. Theories regarding time have been discussed by philosophers, physicists, and others from all across the world with different perspectives ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

Opinions expressed by Entrepreneur contributors are their own. It is often said that “perception is reality.” Every day, we find out about a company or celebrity that has created a grandiose image, ...

An optical illusion is a visual phenomenon where the brain misinterprets what the eyes perceive, creating a false or ...

A new study published in the Journal of Cognition provides evidence that what we know influences what we hear. Researchers found that when people listened to pairs of words and nonsense words spoken ...