The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

The process, often referred to as ethnography, can result in breakthroughs for brands, offering an insight into what people are really like, rather than what they want researchers to think they are ...

Alan Gleeson, Chief Marketing Officer of Indeemo, gives a break down of digital ethnography – when to use it and how to get the most out of it. Digital ethnography is an agile online qualitative ...

It was one of those little moments on Twitter that makes you glad to be a user. A noted marketer produces an apparently innocuous tweet. Another noted marketer smashes it to pieces. And, before you ...

Redmond, WA – Ethnography, a form of applied anthropology, sounds way too fuzzy and foreign to turn the heads of corporate types. Certainly, in the past, it has been something of an oddity; the only ...

Few have not experienced the uncomfortable experience of circling city blocks for a parking space. Researchers at Xerox have designed algorithms and implemented dynamic parking systems in Los Angeles ...

Near the end of her acclaimed book On the Run: Fugitive Life in an American City, the sociologist Alice Goffman recounts a heart-wrenching story. In the summer of 2007, her friend Chuck Taylor is shot ...

This course is compulsory on the MSc in Social Anthropology. This course is available on the MRes in Anthropology, MSc in Anthropology and Development, MSc in China in Comparative Perspective, MSc in ...

Napur Architect has designed and developed the new Museum of Ethnography in Budapest, Hungary. The new Museum of Ethnography realised as part of the LIGET Project, which is considered to be Europe's ...