Lay’s has rolled out the largest brand redesign in its nearly 100-year history, turning the spotlight back to the humble potato that started it all. The new visual identity, created by PepsiCo’s ...

American crisp brand Lay's has updated its classic red and yellow logo with sunbeams to celebrate the almost 100-year-old brand's agricultural heritage. The updated logo maintains the brand's ...

Lay’s “enters a new era” with a brand and packaging refresh designed to reach snackers worldwide that spotlights quality, ingredient origin and agricultural partnerships. The refresh is driven by ...

Lay’s has announced a newly created flavor inspired by the winner of the brand’s $1 million contest. The snack company announced the winner of its “Do Us A Flavor” contest on Tuesday. The contest, ...

PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...

Lay’s has revamped the recipes of some of its chip flavours and unveiled a new look as part of what it has described as its largest brand redesign in nearly a century. In a press release on October 9, ...

Bags of Lay’s Classic Potato Chips have received an elevated recall status due to an undeclared ingredient that could cause a “life-threatening allergic reaction.” On Monday (January 27), the U.S.