There are a lot of videos in the “satisfying video” genre of internet content. There are pimple-popping videos and even videos of cow hoof-trimming. And then there’s a whole slew of ASMR videos, which ...

Why sound artists such as Claire Tolan and Holly Herndon are experimenting with the soothing sounds of autonomous sensory meridian response “Real friends let their friends play with their faces, right ...

There’s something irresistible about the sound a key makes when it’s been pressed. Tech influencers have gone all in on that “thock” sound, investing in computer keyboards that bulge with colorful ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

This report is part of our three-part influencer series where we’re diving beyond the polished surface of influencer marketing to look at some weird and wonderful new ways brands can connect with ...

It's the new style. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Many people consider the click-clack of mechanical keyboards to be a ...

A spate of YouTube videos that use crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but the videos and performers have become not only a social phenomenon, they ...

On the recommendation of a colleague, I put the letters “ASMR” into the search bar for YouTube. Many videos came up, some with a great number of views. One had over 15 million. I clicked on the first ...